Powerade
— Copa América
Client: Coca-Cola, Powerade
We created a dynamic, fully animated CG TVC for Coca-Cola’s Powerade, designed for Copa América, in collaboration with PSYOP.
Featuring motion capture in an indoor soccer stadium, the project involved meticulous facial rigging, animation, and simulations for smoke, water, cloth, and hair. Extensive rendering and 3D compositing brought it all together, resulting in a powerful 30-second animated spot.
Credits
Client: Coca-Cola, Powerade
Agency: Madre Buenos Aires
Production Company: Psyop & Pioneer
Director & Design: Psyop
Executive Producer: Michael Neithardt
Animation & Post Production: Magoo
Producer: Henrik Jernberg
Music & Sound Design: Q Department
Söderhamn
Sjötullgatan 72
826 50 Söderhamn
Sweden
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+ 46 (0) 732 488484
info@magoo.se
Stockholm
Holländargatan 20
111 60 Stockholm
Sweden
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+ 46 (0) 760 360803
info@magoo.se
New York
Palmy Inn - US Rep.
Michael Neithardt
Executive Producer USA
+1 9173061551
michael@palmyinn.com